Friday, November 29, 2013

Business Idea #2 - Clean, Green Earning Machine

Idea number 1 and 3 were deleted because someone not as lazy as myself worked on their idea and brought it to the market before i could bring my lazy a#@ to the computer and type a few paragraphs about it.

Recently, my Mom was saying that dumping waste on the road was now punishable under law in Tamil Nadu with a fine or even imprisonment. Like always, i was quick to say that it will never be effective and the government will forget it even before the news spreads to all the citizens in the city. But then, measures such as these are designed to fail.

We do not live in a homogenous world. People in the same house are not alike and do not always concur on thoughts or actions. I would like to be in a clean environment and i'm prepared to spend x amount of time and money to make my environment clean. That does not mean that everyone in my house or my street or locality has the same thought process. But we all concur on one thought, "Let someone else start it"

We are so good at following. Half full garbage bins with more garbage strewn all around the bin are a common sight in this city. I wish there were cameras installed there, so that we could clean the place just once and wait and watch. The first person that dumps garbage outside the bin should receive a royal a#@ kicking because i feel it sets off a chain reaction. All of a sudden, it is now ok to dump garbage outside the bin because there is garbage already there.

When the process of making a place dirty is a chain reaction, so should be the process of cleaning. Instead of having a state wide law, we should start at a small place in slow pace.

Thats where this idea comes from. Take a locality in the city, lets say Nungambakkam. More specifically Loyola college. This is where it will start. We start by cleaning the campus and putting measures in place to keep it clean. Simple announcements by the dean and frequent bulletins will help immensely in this environment of almost like minded people. We learn from our mistakes and make constant improvements and establish a system that can be horizontally deployed. Next, we do not move to other colleges but jus outside the campus.

We tie up with the local businesses and schools and churches and expand the system to the streets and roads near the college. Place dust bins, employ cleaning staff, supply cleaning equipment and fix time tables. We should spread information and knowledge through these institutions to the people living and working the area on how the cleaning system works and what small things they can do to keep it working. Distribute leaflets to all houses in local languages and pictographic representations. Have a helpline number that would respond to any call in case there is a lapse in the system. Gather some media attention so that people even crossing the area become aware of the speciality and maintain the cleanliness.

Get in advertisers for the dust bins of cleaning staff uniform and expand slowly, street by street. Students of the college can form a special team that continuously studies the progress and also alerts of any lapses. At each step, it is important to check on the areas covered. It may take years to cover the city and perhaps decades for the state, but then, better late than never.

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